Why is Microsoft Entering the Wearable Market with Smartband?
The smartbands have been around for quite some time and their fad is unlikely to be washed by smartwatches, on the basic functionality they might appear same though. Both the wearable devices are aspired gadgets for health and fitness fanatics as it can track the user’s vital data, but the smartwatches have gone a step ahead as it can be used for making or receiving calls and browsing web on the tiny screen.
In this rapidly changing world, with fast-emerging technologies, consumers do not hold on to their devices for long. Since the devices are discarded once a new technology comes into scene, investing a huge amount of money on such devices does not seem a wise move. In a recently conducted survey, users shied away from the iWatch which is yet to be launched, but the same users are willing to go for iWatch if it is price tagged with $200 or low. Smartband offers basic functionalities though, it’s cheaper than a smartwatch. Moreover, after the launch of Android Wear and 2 smartwatches at the GoogleI/O Conference, more vendors are likely to venture into the smartwatch market, resulting in more competition and may trigger a price-war. With the upcoming smartband Microsoft is aiming to leverage the two factors; price and cross-compatible, thereby answering to many questions.
The smartbands have been around for quite some time and their fad is unlikely to be washed by smartwatches, on the basic functionality they might appear same though. Both the wearable devices are aspired gadgets for health and fitness fanatics as it can track the user’s vital data, but the smartwatches have gone a step ahead as it can be used for making or receiving calls and browsing web on the tiny screen.
In this rapidly changing world, with fast-emerging technologies, consumers do not hold on to their devices for long. Since the devices are discarded once a new technology comes into scene, investing a huge amount of money on such devices does not seem a wise move. In a recently conducted survey, users shied away from the iWatch which is yet to be launched, but the same users are willing to go for iWatch if it is price tagged with $200 or low. Smartband offers basic functionalities though, it’s cheaper than a smartwatch. Moreover, after the launch of Android Wear and 2 smartwatches at the GoogleI/O Conference, more vendors are likely to venture into the smartwatch market, resulting in more competition and may trigger a price-war. With the upcoming smartband Microsoft is aiming to leverage the two factors; price and cross-compatible, thereby answering to many questions.
No comments:
Post a Comment